Epic Mickey

 

Warren Spector has revealed that upcoming Wii title Epic Mickey was originally planned as a multi-format release.

According to the Official Nintendo Magazine, Spector said that the decision to make it a Wii exclusive meant that they could deliver the best possible game they could.

“The reality is that we started Wii development in 2008, but before that we were a PC, PS3, and 360 title.

“It’s burned in my brain – [Disney Interactive boss] Graham Hopper pulled me into my office one day and said ‘What does it take to deliver on the goals we have for this product? And I said, well, you need enough time and enough money to be competitive. And it’d be awfully nice if we could focus on one platform.

“At that time we were talking about a Wii port and I was begging people – no, we can’t just port to the Wii, it’s not going to work. It needs to be its own game. A lot of the design ideas just won’t work on the Wii, we need to give the Wii its dues. Graham looked at me and said ‘What do you think about a Wii exclusive?’ And I went ‘Holy cow – yeah!”

Epic Mickey sees players control Mickey Mouse as he attempts to restore harmony to a cartoon wasteland.

 

Cineworld promotes Disney Pixar’s Up

LONDON – Cinema chain Cineworld has launched a viral game featuring Google Maps, in which people will compete to show how popular they are to promote Disney Pixar’s 3D film ‘Up’.

The aim of the game is to get the most digital balloons attached to your home, seen on Google Maps, by asking friends and family on your online social network to each attach a balloon.

The game can be entered at www.cineworld.com/up and includes integration with Twitter, Facebook and MySpace.

Created by BD-Network, the competition is designed to mirror the film, about an old man who attaches balloons to his house to make it take off from Earth and take him on an adventure.

The top prize is four tickets to Disneyland Paris and two runners-up will get either a private screening of any film or unlimited access to Cineworld for a year.

Jason Waghorn, group account director at BD-Network, said: “This is a huge step forward in a distributor and cinema chain working in partnership to drive awareness of the film, interaction in the subject and of course box office sales.”

All exciting stuff – so get those balloons attached : )

Hep us win …. http://www.cineworld.co.uk/up?nickname=bedroomlondon