10:10 Environmental Campaign launch at the Turbine Gallery at Tate Modern.
B&Q, Microsoft and Pret a Manger have become the latest household names to join the 10:10 climate change campaign, joining 25,000 individuals, 1000 businesses and hundreds of schools, hospitals and other organisations.
The 10:10 campaign, which the we here at Bedroom London definitely support, involves pledging to cut carbon emissions by 10% during 2010.
On signing up, B&Q announced a suite of measures it will use to meet the 10:10 target. These include making its 331 stores greener with better insulation and lighting systems, and rolling out a larger fleet of double-decker delivery trucks.
Matt Sexton, the company’s director of social responsibility, said: “Regardless of whether you have a commercial property or are looking at your own home, the process for lowering its carbon footprint is virtually the same.
“To begin, that means insulating well and maximising natural light so you’re not paying for energy that’s simply being wasted.”
“We also clock up a lot of transport miles. We introduced 60 double-decker lorries this year – a move already saving us 4,800 miles a day. “
Since the launch of 10:10 last month, it has attracted a broad range of support, from Gordon Brown and the entire government and shadow cabinets, to business giants like Royal Mail and Aviva, and personalities including Sara Cox, Ian McEwan and Kevin McCloud.
We really are trying aren’t we – so lets keep it up!
Internet now bigger than TV ?
30/09/2009
Spending on internet advertising in Britain grew 4.6 percent in the first half of 2009, outperforming the wider ad sector, which slumped 17 percent, and making it the country’s biggest ad medium ahead of TV.
Online advertising spend grew to £1.75 billion pounds, with the medium accounting for 23.5 percent of all spend, ahead of television for the first time.
The Internet Advertising Bureau (IAB) biannual report, a survey conducted independently by PricewaterhouseCoopers and WARC, said key drivers of the growth were marketers using online as a direct response medium, “taking advantage of its targeting, accountability and measurability”, and booming e-commerce activity.
“This is the first major market where online has overtaken television to become the biggest single medium,” said Guy Phillipson, chief executive of the IAB. “This is a significant milestone.”
According to the report, the internet accounted for 23.5 percent of all spend, compared with 18.7 percent in the first half of 2008.
Television accounted for 21.9 percent, press display for 18.5 percent and direct mail for 11.5 percent.
The IAB report said the internet had avoided the advertising slump in general media, due to the strong demand for paid-for search on sites such as Google and resilience shown by classified online ads.
The study abreaks down the online display market by industry category, with technology the biggest spender, accounting for 19.1% of the market, followed by telecoms (13.3% rising from 9.7% the previous year) and finance (13.2% up from 11.9%).
Consumer goods saw significant growth up from 6.2% in H1 2008 to 8.1% in 2009 as FMCG marketers steadily increased digital budgets.
So what is going to happen to our could old Telly Box ? Will the new age family cather around the Laptop to watch the TV and what will all the living room furniture point to ?
Who ever knows whats around the corner with exciting changes in media – this article just sparks off many more questions indeed.
